The COVID-19 pandemic has brought with it a time of uncertainty, fear, loss and struggle, yet one thing has emerged to help people stay together while apart and to spread hope: kindness.
With that in mind, Artis Senior Living of Branford has launched a #KindnessConnectsUs campaign to celebrate the work of long-term care communities and others engaged in the fight against COVID-19.
The campaign began on Wednesday, May 6 – the kickoff of National Nurses Week – with a car parade that included multiple stops at the area’s hardest hit skilled nursing facilities, hospitals and community partners.
The police and fire departments from the towns of Guilford, Madison and Branford participated in the parade, as well as selectmen from the town of Guilford.
“COVID-19 has hit communities that care for the elderly hard and those of us devoted to the work of these places are grieving the loss of patients, residents and clients who have become family while in our care,” said Senior Director of Community Relations Sharelle Thornton. “We are doing everything we can to keep our residents safe and we know our sister communities are doing the same in the face of daunting challenges. The Artis Senior Living philosophy of #PositivePartnerships #TheArtisWay has motivated us to strive to create an atmosphere of unity and compassion for our Long Term Care, Assisted Living and Home Care Partners.”
Using the hashtags #StrongerTogether and #CareNotCOVID, Artis of Branford is endeavoring to show how small acts of kindness can make a big impact.
From singing and applause on balconies to hearts for heroes on display in windowpanes, everyone is seeking out and finding ways to show gratitude, appreciation and love at a time when it is most needed.
The local media covered this event as well. Click the link below to see the article from Zip06.
CALA’s 25th Anniversary Conference & Trade Show has been rescheduled to Friday, September 11, 2020 at the Aqua Turf Club in Plantsville, CT.
Here at CALA, we value the leadership, dedication and passion from all of our members and affiliates on our shared goal of striving for excellence in senior living in the state of Connecticut. We give special recognition each year to those who have demonstrated excellence in our field, and 2019 was no different. Congratulations to CALA’s 2019 Annual & Best Practice Award winners!
Purple Flag for Dementia CareTMis a program developed to enhance the quality of services provided to individuals living with Alzheimer’s Disease.