Masonicare at Ashlar Village Receives CALA’s Second Purple Flag for Dementia Care Accreditation

On Tuesday, February 23, The Connecticut Assisted Living Association recognized Masonicare at Ashlar Village with the Purple Flag for Dementia Care™ accreditation. This is the second accreditation award CALA has awarded with the first being made to McLean last February.

Purple Flag for Dementia Care™ is an accreditation program developed to recognize excellence and drive continuous improvement in the quality of services delivered by providers and their staffs who care for individuals living with Alzheimer’s Disease and other dementias. Purple Flag for Dementia Care™ was developed in collaboration between the Institute for Senior Living Education (ISLE), the Connecticut Assisted Living Association (CALA) and the Alzheimer’s Association Connecticut Chapter in an advisory capacity. Upon accreditation, providers receive the distinctive purple flag as a symbol that communicates to the general public and consumers their commitment to leadership in the area of memory care.

Masonicare is one the state’s largest non profit senior living providers and has campuses in Wallingford, Chester, and Mystic.

Several other Purple Flag applications are currently pending as are submissions for accreditation by other providers in the state; therefore it is expected that other accreditation awards will take place during the year. The growth with that the Purple Flag for Dementia Care™ is showing will result in broader recognition of the Purple Flag brand and enhancements to quality for those living with dementia.

“Masonicare’s leadership as an early adopter of the standards for excellence required for Purple Flag accreditation demonstrates real passion, especially as providers continue to be challenged with COVID-19. It is hoped that this second accreditation award continues to raise awareness of the Purple Flag for Dementia Care initiative.”

Christopher Carter, CALA President
Features left to right:
George Prouty, CALA Board Secretary; Betty Brennan, CALA Board Member and Purple Flag Governance Committee Chair; Angela Christie, Director of Operations & Healthcare, Masonicare; Christopher Carter, CALA President; J.P. Venoit, CEO, Masonicare

“We’re proud to have Masonicare at Ashlar Village fly the Purple Flag for Dementia Care at their community. Masonicare at Ashlar Village has demonstrated great leadership not only in the area of memory care, but also in the field of senior living,” said CALA CEO, Christopher Carter. “Masonicare’s leadership as an early adopter of the standards for excellence required for Purple Flag accreditation demonstrates real passion, especially as providers continue to be challenged with COVID-19. It is hoped that this second accreditation award continues to raise awareness of the Purple Flag for Dementia Care initiative.”

The Masonicare official most instrumental in the successful submission is Angela Christie, LPN, Director of Operations and Healthcare along with support from JP Venoit, CEO.

Earlier this week, CALA announced the launch of the Purple Flag for Dementia Care™ website where people can go to learn more about the accreditation and Purple Flag mission. With the growth of the accreditation, CALA expects that Purple Flag will grow in and outside the state of Connecticut.

Accreditation is accomplished through:

  • Enhanced Staff Education in Dementias and Dementia Care
  • Demonstration of a Commitment to Best Practices and Excellence in Memory Care
  • Self Attestation to Statements of Quality Contained in the Practice Recommendations of the Alzheimer’s Association (2018) and Additional Standards of Practice

You can learn more about the Purple Flag for Dementia Care™ accreditation by visiting www.PurpleFlag.org.

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